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Library Monsters and Lady Gaga

Yesterday, Justin the Librarian tweeted this post about loyalty and Lady Gaga. Justin, Toby Greenwalt and I started talking about a name for library fans. Lady Gaga calls her fans “Little Monsters” which helps to create a culture around Gaga fandom (including a clawed salute, evidently) and has proved to be the basis of a powerful following.

A name for library fans is a bit trickier. Lady Gaga has the advantage of being a one-person powerhouse. She dubbed her fans “Little Monsters,” wrote a manifesto for them and got a tattoo to prove her love. Should a library fan name be national? That would certainly lend itself to the galvanizing effect that fandom offers. But libraries are inherently local organization, serving their own population alone, so a locally-derived nickname might resonate better.

We didn’t come to any conclusions, but Toby posted the question to Skokie’s Facebook page to see what library users would like to call themselves. So far, no takers, but this got me thinking about surveys and libraryland’s emphasis on responding to patron needs and desires.

Generally speaking, librarians want to meet their own patrons’ needs and rather than conjecture about what those needs are, we like to ask. Good idea, except getting a good cross section isn’t easy. Survey takers are often a self-selecting group and can lead libraries into responding to a specific subset of their users while ignoring others.

Surveys may not be popular, but quizzes enjoy long-standing popularity. Magazines had quizzes well before we were all finding out how millennial we are. Facebook is awash in quizzes and sites like Klout give us armchair analysis of our Twitter habits (Klout says I’m a connector and Facebook quizzes have informed me that if I was a dog, I’d be a Bernese Mountain Dog). People love to gather information about themselves, even when that information is silly or inaccurate (I have to confess that I was terribly disappointed when I realized that Klout’s “possible influencers” list was a random list of “personas” that I follow).

But most of these sites are likely using these quizzes to gather data. Data that we’re all too happy to surrender in exchange for being told which kind of cocktail we are. Are any libraries using this tactic? Rather than a survey on library use (boooorrrriiing!) why not a quiz? What kind of patron are you? What kind of bookworm are you? What kind of movie buff are you? Even a thinly disguised survey (really, “what kind of patron are you?” isn’t going to fool that many people, even if the answers are cutesy- “You’re a movie maven!”) might attract a broader range of users than a straight up survey.

Is anyone already doing this? Would anyone like to collaborate on a library quiz?

Discussion

Comments for “Library Monsters and Lady Gaga”

  • jane nearing
    It's been used other places, but I like INFORMAVORES
  • You know, if we wanted to structure the quiz itself along the same pop trend lines as using "nation," we could call it the "What does Glenn Beck think of you?" The first question would be "do you use your public library?" and if they answered "yes" then the result would be, "YOU'RE A COMMUNIST!"

    Variations on a toned-down civic theme could be:
    -What kind of tax payer are you?
    -Do you get your money's worth from your taxes?
    -How local are you?

    I kind of liked the emphasis on local community, but couldn't think of a catchy name. Beyond library questions, questions could be about using local parks, eating locally, whether or not they vote, etc. Although, a more library- or at least reading-centric quiz idea could be better. And wow, coming up with questions is tough. I don't know of any quiz writers, but I'll look around.
  • Brian, you're right about "Nation" - now that you've mentioned it, I see it everywhere (must be the Colbert bump). I knew a family of library users who kept trying to convey to me how much they liked libraries and I suggested they were superpatrons, which they liked, but they wanted a word that conveyed the ravenous fandom they were feeling. InfoNation could work - it has the added bonus of being a funny play on words.

    Quizzes could be really fun to write, but not every question is going to be useful for information-gathering. I think to get people to take them, they'd have to be not so library-specific, but they could connect to library materials.
    "Which [genre] author are you?"
    "Which Oscar nominee are you?"
    "Which Jane Austen heroine are you?"

    Questions could be about borrowing habits, what the quiz taker wishes the library had more of, favorite type of library chair, favorite library programs and so forth. Does anyone have a favorite quiz-generator?
  • theanalogdivide
    This is a great approach to this perennial question, Kate. Blame my anthropology background, but there's always a point where surveys cease to yield useful data simply due to them being surveys. Taking these "side door" tactics - where the responder may let their guard down a bit more - may be the way to go.

    But how do we design the survey to get something useful? I'd love to talk about this more with everyone who comments here (hi, Brian!) to see what we can all come up with.
  • I like calling the monsters in the library "patrons" - or "superpatrons" if they can use library services autonomously. Considering how diverse patrons and their needs are, any nickname would have to be a fairly generic, like "Little Monsters" or Jewel's "Everyday Angels" - "bookworks" or something wouldn't cover everyone. Using the word "Nation" seems to be in vogue these days, so how about "The Info Nation" - ambiguous and broad but catchy. I also like the idea of a quiz - count me in.
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